The SW Rule Some Will, Some Won’t, So What.(Jeffrey Fox)
Other interesting Key Points from last night's talk:
- If I were the customer why would I buy from me?
- Spend 60% of your time getting and keeping clients, 30% doing the work, and 10% on administrative tasks
- Do something everyday to get and keep a customer
- Write a factual statement to use in advertising and brochures
- When sitting down with a prospect, tell them "We won't even take you as a customer unless you can see a 10X return on your investment"
- Ask potential customers "Will you just judge the facts and decide for yourself"
- When talking to potential customers:
Talk Benefit
Quantify it
Dollarize it
Use Facts: "Based on our experience our clients experience ...
Find out "How much money will we get the customer?"
