Ism of the Day

Normally Friday is the day we deliver the Keiserism of the Day. However, last night Jeffrey Fox of Fox & Company (guest speaker a The Entrepreneur Circle's monthly meeting) delivered such a wonderful talk to our group that we thought we would use a Foxism instead.

The SW Rule Some Will, Some Won’t, So What.(Jeffrey Fox)

Other interesting Key Points from last night's talk:

1. If I were the customer why would I buy from me?
2. Spend 60% of your time getting and keeping clients, 30% doing the work, and 10% on administrative tasks
3. Do something everyday to get and keep a customer
4. Write a factual statement to use in advertising and brochures
5. When sitting down with a prospect, tell them "We won't even take you as a customer unless you can see a 10X return on your investment"
6. Ask potential customers "Will you just judge the facts and decide for yourself"
7. When talking to potential customers:

• 
  Talk Benefit
  Quantify it
  Dollarize it
  Use Facts: "Based on our experience our clients experience ...
  Find out "How much money will we get the customer?"