In 1997 Michael and 2 doctors began American Mobile Scan. A mobile imaging company that provided Bone Density Testing to post and perimenopausal women.
Why Michael Started American Mobile Scan
Michael developed a desire to be in business for himself, and thought the concept had the potential to become a profitable business. He had a background in medical imaging, and wanted to create something that hadn't existed before.
Did the business give you joy?
"I knew that the success or failure of the buisness was dependent on my efforts, and the team I created. The everyday challenges had their ups and downs, but there was a lot of fulfillment in the relationships that were created with clients and colleagues. The money was a great reward as well."
Business Education
Michael started this venture without any formal business training. He learnt from his failures, business books, and other entrepreneurs.
Being in Business day to day
There were many aspects of the business that Michael enjoyed, but there were also things about the business that he didn't. Due to Michael's extroverted personality he was natually successful at sales and marketing. However, the business owner soon finds out that once you hang out your shingle you suddenly become a man/woman of many talents, (whether you posses them or not). The administrative details were the aspect of the business he disliked.
Success & Failure
Success & Failure
Michael's greatest success with American Mobile Scan was taking the company from $0.00 to $1.5 million. Unfortunately, his greatest failure was the choice of his 2 business partners who became more of a hindrance, than a help. This resulted in stunting the growth of the business, which led to it's dissolution.
Advice to other Business Owners
"Gut it out everyday, don't think it's going to be easy. Be willing to fight the fight even when you don't want to. Partners are for dancing, but if you choose to take on business partners, make sure you choose carefully, and have a comprehensive operating agreement."
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